400 Conejos Tequila made a bold impression at Miami’s iconic III Points Festival with a high-energy brand activation powered by a custom “Down the Hole” GIF Booth experience. Designed to match the festival’s creative, surreal atmosphere, the activation invited guests to step into the world of 400 Conejos and become part of the brand story.
High-Energy Brand Activation
Over two incredible days, the GIF Booth engaged with nearly 12,000 festival-goers each day. Attendees lined up to create looping GIF content that felt interactive, playful, and unmistakably on-brand. The experience encouraged instant sharing across social platforms, turning organic moments into powerful digital reach for 400 Conejos.
Real ROI & Lasting Visibility
This activation delivered more than just fun, it drove real marketing value. With thousands of branded GIFs created and shared, 400 Conejos expanded its presence far beyond the festival grounds. The blend of creativity, scale, and shareability made this a standout example of ROI-driven experiential marketing in a major festival environment.
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